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Tata Salt TVC
October 2020
Role : Assistant Stylist
BRIEF
A family of 3 with a child who imagines an AI to keep answering her curious questions about life.
Style the child, the mother, the father & the AI
STYLING NOTEs for Child
Spectacles
Playful kids accessories
Bright coloured clothing
Patterned clothing
Gumboots
STYLING NOTEs for AI character
(Designed & made for this TVC only)
Futuristic Look
White Coloured
LED Belt
Fabric should not crease - to avoid continuity issues
Clean silhouettes
Layered look to cover up maximum skin
STYLING NOTEs for Mother
Casual linen clothing
Comfortable Kurta & Trousers
Minimal Look
STYLING NOTEs for Father
Casual clothing
Comfortable clothing
Subtle colours
TEAM
STYLIST -
Shweta Sharma
ASSISTANT STYLISTS -
Ashwini Iyer
Nimisha Jadhav
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